⇩

I develop end-to-end content strategies that connect your business goals with actionable plans. My process begins with discovery — auditing existing content, analyzing competitors, and researching market opportunities — then moves into planning that defines goals, workflows, and key messages. I guide execution by providing editorial direction and standardization, and close the loop with analysis that measures impact and informs improvements. The result is a clear, sustainable strategy that keeps your team aligned and your messaging effective.

My thoughtful and thorough editing skills have been honed over 20 years of managing content for high-volume and fast-paced digital publishers and organizations. I’m comfortable taking a piece of writing from idea to execution or picking up prewritten content and editing for grammar and voice. I have worked with writers of all skill levels and expertise and have a network of freelancers to call on to support your content needs.

I’ve been a storyteller my whole life. Whether I’m tackling complex topics for editorial articles or developing a narrative for a brand’s website and marketing materials, my primary focus is always on maintaining brand voice, increasing engagement, and providing clear and effective copy.

I’ve tackled complex digital content projects for major brands — from complete site redesigns and content migrations to editorial audits and website reorganizations. My hands-on approach will help you get your project done efficiently and effectively.

When it comes to content, I believe that data should always drive decision-making. I have extensive experience leveraging analytics to craft a winning digital content strategy. If search performance is your goal, I can help by providing keyphrase research and creating and editing search-optimized content.